AI is Big News. How Can Marketers Benefit? Let's Explore.

In the past five to ten years, artificial intelligence (AI) has moved from something primarily talked about on television and science-fiction novels to being a normal part of marketing technology and strategy conversations. Whether we call it, "machine learning," "big data deep learning," or some other terminology, utilizing computers to process vast amounts of information has been a key function of our marketing tech stacks for as long as we can remember. Essentially, we've been engaging in AI marketing to some extent for years, but what new advancements can we utilize in our marketing strategies?

Five Ways AI Enhances Marketing

1. Analytics and Feedback Loops

AI has the potential to provide more accurate and in-depth insights into customer behavior and preferences. This should help enable marketers to automate tasks and provide them with a feedback loop to improve their products and services. This includes:

• Predictive Analysis- One of the promises of Google Analytics 4 is to analyze large amounts of data to identify patterns and trends to help predict future customer behavior. This can be used to optimize marketing campaigns and improve lead generation and conversion rates.
• Automated Campaigns- AI can help automate many tasks, such as identifying target audiences, creating and sending messages, and tracking results.
• Customer Feedback Analysis- AI can help you identify patterns and trends in customer sentiment. This will help you decide what to put more resources into and what to retreat from.

2. Customer Engagement and Interaction

AI has the potential to accelerate the evolution of all sorts of marketing functions that involve customer interactions. That includes:

• Conversational marketing- More personalized, efficient and human-like interactions with customers.
• Lead qualification- AI can analyze customer interactions and behavior to identify leads that are most likely to convert.
• Personalization- AI can help create highly personalized marketing messages, which helps move prospects and customers along in the buying journey. It also can make personalized product recommendations.
• Virtual Assistants- AI marketing chatbots can provide instant, 24/7 customer service and support, answering frequently asked questions and directing customers to the appropriate resources.

3. Content Creation & Experimentation

The real benefits of AI content generation tools come from aligning your value proposition with your target audience. The cliché "garbage in, garbage out "applies to AI tools as well. They are only as good as the instructions you provide.

In some cases, the subscription models for these tools are based on cost-per-word, so it's important to approach your proof of concepts with a clear strategy. Experiment with different input parameters to see how the tool adjusts, and try various applications to understand it's capabilities.

However, don't expect miracles. For longer form content, you will likely get a rough draft at its best. The AI marketing tools tried do not excel at creativity and differentiation.

4. Research

Most people's experience with OpenAI or ChatGPT results in feeling like having a great research assistant. It is a definitive strength of the tool as it will answer a query as opposed to how search engines find an existing answer. While it performs better on a micro level than a macro level, it can still find relevant industry statistics. However, there are concerns, particularly from academia, regarding the legitimacy of some source material.

Other AI tools have been used promisingly from some time on keyword research and idea generation. Digital marketing tools like Semrush have the ability to review topics and content types that rank highly for terms (and groups of terms) and provide starting direction on the most opportunistic keyword clusters and even the content types that would accommodate rankings for those terms. These tools act similarly to a research assistant or junior SEO team member, offering keyword universe reports. Integrating the information provided by a keyword research tool with ChatGPT could create a powerful combination, saving marketing content creators time and enabling more targeted outputs.

5. Efficiency & Time Saving

As mentioned earlier, the vast applications for saving time with other marketing tasks, from creating target lists to automating a nurturing sequence. This is a big win for AI so far.

Another strength of AI content tools is writing summaries and lists of bullet points (strengths, challenges, etc.). You can instruct AI tools to write a 100-word summary, or ask for the top five benefits of a tool or service. It's not yet advanced enough to write an effective blog post, but with the right set of instructions you might end up with a serviceable rough draft.

How Manufacture Nevada Can Help

AI can revolutionize manufacturing in Nevada by enhancing efficiency, reducing costs, and driving innovation. Manufactures in Nevada can leverage AI for predictive maintenance, quality control, supply chain optimization, and production automation. AI technologies can analyze vast amounts of data to predict equipment failures, ensure high-quality standards, streamline supply chains, and automate repetitive tasks, leading to increased productivity and competitiveness.

Here at Manufacture Nevada, we are dedicated to supporting and growing Nevada's manufacturing sector and can play a crucial role in this transformation. By providing resources, training, and support, we can help you integrate AI into your small or medium-sized manufacturing business. For more information and to contact a Business Advisor, click here.

Content from this blog was sourced from Industrial Marketer.